Setting up your own cookware line seems complex, but with the right partner it is a clear process in six steps.
Step 1: briefing. The retailer or kitchen fitter defines the target group, price level and desired range. Step 2: product proposal. Based on the existing Haute Cuisine range or an entirely new design, IMFACO puts together a selection, including the choice of materials and specifications.
Step 3: branding. The customer’s own logo, packaging design and, if required, an adapted name are applied to the product and the packaging. Step 4: production. IMFACO manages production across its network of manufacturers, with quality control at every stage.
Step 5: import and delivery. The goods are imported by container and delivered directly to the customer’s distribution centre or warehouse. Step 6: launch. With supporting visual material and, if desired, a launch promotion, the private label line is ready for the shelf.
The entire process runs through a single point of contact at IMFACO, from first idea to replenishment.
