A cash bonus disappears into a bank account and is quickly forgotten. A gadget ends up in a drawer. Cookware, on the other hand, sits on the kitchen worktop every day — visible, functional and a permanent reminder of who gave the gift.
First, cookware has a high perceived value: a set of stainless steel pots or a high-quality pan feels substantial, even though, thanks to IMFACO’s own import operations, the purchase price is lower than the retail price would suggest.
Second, it is used every day, which constantly reinforces the brand association — every time someone cooks, the cookware becomes a reminder of the company that gave the gift. Third, it appeals to a broad audience: everyone cooks, regardless of age or role.
Fourth, the link with Michelin-starred chef Wout Bru reinforces the gift with a layer of recognisability and trust that a generic product cannot match. This combination makes cookware one of the most effective incentive categories that IMFACO supplies.
