Savings programmes for retail
Savings programmes where retail and customers both win
We take care of the complete organisation of savings programmes in supermarkets: from the first idea to the last redemption.
What is a savings programme, and why does it work?
A savings programme is a temporary retail promotion in which customers collect savings stamps or points with every purchase, redeemable for a premium product at a heavily reduced price — customers save up to 65% compared to the retail price.
For the retailer, this means more store visits during the campaign period, higher customer loyalty afterwards, a higher average basket value due to the savings threshold, and margin through redemption sales.
Up to 65% benefit for the consumer
Our collections
Living
Scented candles — edition 3
Kitchen
Wout Bru cookware
Summer
La Vie en Plage
Table
Friends of the Ocean
Living
SiSi Maison shoppers
Living
Luxury throws
Living
Olivier Strelli
Kitchen
Italiano
Kitchen
Bamboo chopping and appetiser boards
Kitchen
Micro Fresh
Kitchen
Cast iron Strasbourg
Living
Scented candles — edition 2
Living
Scented candles — edition 1
Kitchen
Gastro oven dishes
Table
Crystal glass
Kitchen
Acacia wood
From concept to follow-up
What IMFACO takes care of
Concept & collection design
A theme and collection tailored to your target audience and season.
Sourcing & import
Direct purchasing from manufacturers, import by container.
Savings cards & POS material
Full design and production of the savings mechanism and in-store communication.
Logistics
Delivery to your distribution centres or directly per store.
Redemption period
Support during the redemption week, including in-store.
Follow-up & evaluation
Results reporting as the basis for the next campaign.
Planning and duration
A savings programme typically runs for 4, 5 or 6 weeks of saving, followed by 1 week of redemption. Campaigns always start on Thursday and end on Wednesday.
For supermarkets such as Delhaize and Spar, we offer our savings programmes to each store separately. Every store is completely free to make its own planning and to choose which savings programmes it runs, for how long and when — so there’s always a reason to save throughout the year.
- weeks of saving
- week of redemption
Who it’s for
- 01
Supermarkets and neighbourhood stores
- 02
Individual stores of supermarket chains
- 03
Franchise groups
- 04
FMCG brands looking for a consumer campaign
Frequently asked questions
What happens after the saving period?+
After the saving period comes a redemption week, in which customers redeem their full savings card in store. IMFACO takes care of the follow-up and evaluates the results together with the retailer.
Which collections are available for a savings programme?+
IMFACO has a growing portfolio of proven collections, including Friends of the Ocean, La Vie en Plage, Wout Bru cookware, acacia wood, kitchen textiles, crystal glasses, throws and SiSi Maison scented candles. A completely new bespoke concept is also possible.
Can IMFACO plan several savings programmes in succession?+
Yes. IMFACO plans several consecutive, non-overlapping savings programmes, aligned with the season and target audience. For supermarkets such as Delhaize and Spar, we offer the savings programmes to each store separately: each store is free to draw up its own schedule and to choose which savings programmes it runs, for how long and when.
How long does a savings programme last?+
A savings programme typically runs for 4, 5 or 6 weeks of saving, followed by 1 week of redemption. Campaigns start on Thursday and end on Wednesday.
What is a savings programme and how does it work?+
A savings programme is a temporary retail promotion in which customers collect savings stamps or points when they make a purchase and can redeem these for premium products at a heavily reduced price, up to 65% below the retail price.
IMFACO organises the entire programme: concept, collection, savings cards, logistics and redemption period.
Ready for your savings programme?
Plan your savings programme
Request a no-obligation proposal — we respond within 1 business day.
