Loyalty programmes & incentives
Rewards that employees and customers really want
Incentives and loyalty programmes tailored to your company, employees or subscribers.
Three formulas that work
- 01Professional customers
Points programme
Professional customers earn points on purchase, redeemable for Wout Bru cookware. Knorr applied this with butchers, caterers and hospitality businesses.
Example: Knorr - 02Employees
Incentive & performance reward
Cookware and tableware packages as a reward for the best-performing employees or those generating the most leads.
Example: BOEMM! - 03Subscribers
Welcome & subscription gift
A free Wout Bru pan set with a new subscription to Libelle or Femmes d’Aujourd’hui — a huge success.
Example: Roularta
Why cookware as a reward
Cookware has a high perceived value, is used daily and remains visible in the home — unlike a cash bonus that is quickly forgotten.
The association with Michelin-starred chef Wout Bru reinforces that effect: the gift gains recognisability and trust that no generic product can match. Thanks to our own import operations, the cost price also remains under control.
Case studies
Financial sector / co-operative
Argen-Co — member benefit with the Wout Bru range
View case studyPublishing / media
Roularta — Wout Bru pan set for subscriber acquisition
View case studyFood industry / foodservice
Knorr — B2B points programme for butchers, caterers and hospitality businesses
View case study
Frequently asked questions
Can a tailor-made loyalty programme be developed?+
Yes, every programme is tailored to the target group, the budget per participant and the desired mechanism — from simple gifts to extensive points programmes.
Who are IMFACO’s loyalty programmes suitable for?+
For FMCG brands and their agencies, publishers and media, HR and sales teams who want to reward employees or customers, and any company looking for a tangible incentive with impact.
Why does cookware work so well as an incentive?+
Cookware has a high perceived value, is used daily and remains visible in the home — unlike a cash bonus that is quickly forgotten. The association with Michelin-starred chef Wout Bru reinforces that effect further.
Which loyalty programme formulas does IMFACO offer?+
Three formulas: a points programme (as with Knorr), an incentive or performance reward (as with BOEMM!) and a welcome or subscription gift (as with Roularta).
What is the difference between a savings programme and a loyalty programme?+
A savings programme is a temporary in-store consumer promotion. A loyalty programme is an ongoing or project-based B2B mechanism — for example for employees, subscribers or professional customers — often without a direct in-store purchase as the trigger.
Looking for a strong incentive?
Discuss your loyalty programme
Tell us your target audience and budget — we will propose a suitable formula.
