A successful savings programme does not start with the product, but with the objective. Does the retailer want more store visits, higher customer loyalty or extra margin through redemption sales? That choice determines the theme, the duration and the mechanism.
Step one is choosing the concept: a collection with high perceived value and recognisability, such as cookware from a well-known chef or a playful themed collection. Step two is sourcing and import — IMFACO buys directly from manufacturers and imports by container, which keeps the cost price down without sacrificing quality.
Next comes the mechanism: savings cards or digital points, linked to a minimum purchase threshold. The duration is usually 4 to 6 weeks of saving, followed by 1 week of redemption.
POS material — shelf cards, displays, till communication — ensures visibility from day one. Finally comes the follow-up: evaluation of participation and redemption rates, as the basis for the next campaign in the annual calendar.
Frequently asked questions
How far in advance should a savings programme be planned?+
Allow several months for concept, sourcing and production, depending on the volume and on whether the product is custom-made.
