Publishing / media
Roularta — Wout Bru pan set for subscriber acquisition
- Client
- Project type
- Loyalty & incentives
Challenge
Roularta was looking for a powerful incentive to recruit new subscribers to Libelle and Femmes d’Aujourd’hui — a gift with high recognisability and perceived value.
Approach
Every new subscriber received a Wout Bru pan set as a gift when taking out a subscription — a direct, tangible reward that linked the brand value of Haute Cuisine to the appeal of a well-known Michelin-starred chef.
Deliverables
- 01Wout Bru Signature pan set as a welcome gift
- 02Volume planning and delivery aligned with subscriber acquisition
- 03Supporting visual material for the acquisition campaign
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