Casino & gaming
Napoleon Games — Savings programme with luxury bathroom items and crystal glass at Grand Casino Knokke
- Client
- Project type
- Savings programme
- Period
- Najaar 2023
Challenge
Grand Casino Knokke, part of Napoleon Games, wanted to reward its guests at every visit with an exclusive savings programme built around comfort and style: a savings card that lets guests choose a luxury item at a favourable promotional price.
Approach
IMFACO supplied the two ranges the programme is built around: luxury bathroom items by Olivier Strelli and high-quality Italian crystal glass. At every visit, guests collect stickers on their savings card: with 6 stickers they choose an item at the promotional price, and with 12 and 18 stickers an extra discount comes on top each time.
Deliverables
- 01Luxury bathroom items by Olivier Strelli: hand towel with washcloth, bath towel, bathrobe (aqua for women, grey for men) and toiletry bag
- 02High-quality Italian crystal glass: water glasses, white wine glasses, red wine glasses and champagne glasses
- 03Additional deliveries during the programme, each time at the casino’s request
Result
The savings programme went well, and in autumn 2023 the casino placed several additional orders with IMFACO.
The campaign flyer
This is how participants saw the campaign. Click the flyer to view it full size.
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