Food industry / foodservice
Knorr — B2B points programme for butchers, caterers and hospitality businesses
- Client
- Project type
- Loyalty & incentives
- Period
- 30/09/2024 t.e.m. 29/11/2024
Challenge
Huppa, a foodservice wholesaler, wanted, together with Knorr, to boost sales of Knorr sauces and bouillons among its B2B customers (butchers, caterers and hospitality businesses). They were looking for a loyalty programme with a reward that really appeals to professionals in the kitchen, and a partner to take on the complete logistics and follow-up of those rewards.
Approach
IMFACO put together a premium collection from Haute Cuisine’s Wout Bru cookware and turned it into a points programme: with every purchase of Knorr products via Huppa, customers collected points, redeemable for Wout Bru pans and cooking pots. We took care of the selection, the stock, the packaging and the delivery of the rewards to the participating customers.
Deliverables
- 01Selection of Wout Bru cookware (non-stick pans, cooking pots, kitchen accessories) as savings rewards · Points scale and rewards brochure in collaboration with Huppa and Knorr · Stock management and delivery of the redeemed rewards · Reporting on the redeemed points
Result
An extra selling point for Huppa among its professional customers and a faster turnover of the Knorr range, with a reward that is used daily in the professional kitchen.
The campaign flyer
This is how participants saw the campaign. Click the flyer to view it full size.
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